Page 44 - Reader's House Magazine

PHOTO: Derek Borthwick, expert in sales and communication, shares his profound insights on mastering effective communication and personal development.
Mastering Communication with
DEREK BORTHWICK
Unlocking the Secrets of Effective Communication
Derek Borthwick discusses overcoming communication challenges, mastering psychological techniques, and enhancing sales skills, offering practical tips and
insights from his extensive experience and best-selling books.
Derek Borthwick stands out as a formidable expert in the field
of communication, sales, and personal development. With over three decades of experience collaborating with some of the world’s largest compa- nies across Europe, Derek has honed his skills and insights into the human psyche, especially in the realm of sales and effective communication. He holds a plethora of qualifications, including a special honours degree in science, diplomas in business coaching, clinical hypnotherapy, and neu- ro-linguistic programming (NLP). More- over, Derek is a certified Master Practitioner of NLP, bringing a wealth of knowledge to his practice.
Mind Of Sales, Body Language: How To Read Anybody, and Public Speaking: How To Speak Effectively Without Fear, How To Eliminate Ne- gative Thinking and How To Talk To Anybody. Each of his books delves deep into unders- tanding human behaviour and offers practical techniques to enhance communication skills and overcome psychological barriers. His upco- ming book promises to add yet another valuable resource to his extensive body of work.
In our interview, Derek sheds light on the common challenges people face in communica- tion, from overcoming nervousness in business situations to mastering the art of making others feel valued and heard. He emphasizes the im-
portance of controlling one’s state of mind and being aware of psychological biases that influ- ence our interactions. Derek shares actionable techniques, such as the power of nonverbal cues and the strategic use of language, which readers can start applying immediately to improve their communication skills.
Derek’s unique approach, encapsulated in his Power2Mind program, integrates both consci- ous and unconscious learning. By targeting the emotional brain through repetition, imagery, and emotion, Derek’s methods ensure a holistic and profound transformation. His success stories, including remarkable personal transformations, attest to the efficacy of his techniques.
Join us as we explore Derek Borthwick’s insi- ghts and discover how to unlock your potential in communication and beyond.
In his prolific writing career, Derek has aut- hored five influential books, such as Inside The
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