Page 80 - Reader's HouseMagazine - Issue 62

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PHOTO: Unlock your best skin yet with GetHarley—a revolutionary platform crafted by visionary Charmaine Chow. Experience seamless skinca- re consultations that combine expert advice with personalized treatment plans, empowering you to achieve healthier skin with every product curated just for you. Discover the blend of technology and human expertise that sets a new standard in skincare.
How do you balance promoting medical- grade skincare with keeping the platform accessible to the average consumer?
I think accessibility has many dimensions
– information and ease of understanding, as well as price and factoring in your time. I think our practitioners’ curation and education of just the right products, for each patient, makes navigating the minefield of information in the industry much easier and much more acces- sible. In terms of time, you can order products to your door within seconds, again making it more accessible and easier for the consumer. in terms of cost, actually if you invest in 3-5 good quality products and use them to the very last drop, we find that in the long run you spend less. Many consumers might purchase cheaper products over the counter, but find that the products don’t work, and so it’s a wasted pur- chase and a waste of money. In addition, you can book an online skin consultation for £40 with a skin professional via GetHarley, without having to leave your house. We believe this has made expert advice accessible for many people.
The skincare market is highly competitive — what sets GetHarley apart from other platforms and brands entering this space?
and help them service their patients on their journeys to happier healthier skin.
As GetHarley expands globally, what strategies are you considering to address the diverse skincare needs of people from varying regions and ethnicities?
We already serve so many regions and ethnicities... all genders, skin types. We have shipped globally to patients for years. Our expansion plans are about building practitioner communities out of the UK, but because we already serve the world, we are set up to facili- tate people from all walks of life. Our offering of over 500 skincare brands, means there is a brand and product range for everyone.
What role does sustainability play in your product curation and business operations, and how do you intend to strengthen this focus in the future?
With skincare experts curating the right products for their patients, patients get great results and so use them to the very last drop. There is therefore less waste compared to buying, trying and discarding (which is much of the beauty industry). GetHarley curated product regimes are posted out in eco-friendly, fully recyclable boxes, with minimal packa- ging and no bubble wrap.
At GetHarley we practise hybrid working,
so people minimise their recruit and maximise productively. We work digitally, we don’t print anything we don’t absolutely have to print and we also donate the products we don’t sell to charities.
Sustainability is something we will always
be mindful of and will be strengthened as we grow.
How do you see technology shaping the future of skincare personalisation, and what is GetHarley’s approach to staying ahead of the curve?
I think technology will play a huge part in shaping the future of the industry and in parti- cular personalisation of skincare. At GetHarley, we leverage our proprietary technology and data to help our practitioners get feedback on what their patients like, dislike and we share benchmarks against the rest of the skinca-
re industry so practitioners can utilise this information during their consultations and the creation of their treatment plans.
What key lessons have you learnt as an entrepreneur in the health and beauty technology sector that you’d like to share with aspiring business owners?
Dig deep and understand if what is compel- ling them to start a business is strong enough to go through all the hard work, rejections and challenges. I would also ask them to think through the problem they want to solve and whether it is something they are really bothered by, because you really have to be so enchanted by the problems, to come up with great solutions. I’d also say at some point you also really need to let go and play the quarter- back role and hire people.
Source: Beauty Prime
GetHarley is about helping you find the right products for your skin, not selling you produ- cts that you don’t need. GetHarley is brand ag- nostic, so not tied to a particular brand, making it democratic for the practitioner to pick just the right products for each patient. We have
a community of practitioners that are best in class in what they do and we are humbled by the opportunity to serve them on our platform
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