Page 79 - Mosaic Digest Magazine

unwavering dedication to holistic wellness. Let us now turn to Emily’s own words as she shares her experiences and expertise.
What inspired you to start Sunshine Botanicals, and how has the company evolved since its inception?
I have been fascinated and hyper-aware of skin and all its nuances most all of my life, — mainly because of my own challenging skin conditions as a young girl and my family‘s history of skin cancer and other challenging skin conditions.
The skin issues I had at that time were
only addressed with drugs, (when the meds stopped, the condition returned with a venge- ance), and this led to a revolving door of trial and error with all kinds of topical products that led nowhere. I knew there had to be an underlying root cause of all the issues, but no one could answer my question — “what is causing this?” I was experiencing symptom suppression only... all I knew at the tender age of 14. I started reading every cosmetic label of products I used and tried to under-
Emily Fritchey is a visionary leader whose innovative, plant-based skincare solutions have transformed the beauty and wellness industry.
stand if they were contributing factors to my condition. Little did I know this would lead me down a serious study of cosmetic chem- istry, nutrition, herbal medicine and skin anal- ysis that ultimately led to the creation of my highly successful approach to holistic skin therapy and the creation of my own brand so I could help others – like me...
Can you share more about the process and criteria you use to select the ingredi- ents for your products?
Since I match ingredients to skin condi- tions, I search the plant world for the most active medicinal plants that have the specific properties to address common skin condi- tions, and I work with herbalists and organic farmers (some of which I have known and worked with for years) to source the active ingredients for my formulations.
How do you ensure the sustainability and ethical sourcing of your botanical ingredients?
At our company, we’ve established clear sustainability goals and ensure that all of our suppliers meet strict standards through audits and certifications, and we prioritize sourcing from local and wild-harvested populations whenever possible. We’re always research- ing and adopting new sustainable cultivation methods as they become available to ensure we stay aligned with our mission.”
What are some of the biggest challenges you’ve faced in the natural skincare indus- try, and how have you overcome them?
Well, that is a big question that is hard answer in brief, but I will try... supply chain issues are at the top of the list, and keeping fresh product on the shelves and ready for shipment during a time of rapid growth is top priority. We have close relationships with our suppliers and plant growers, and stay on top of supply line challenges, and stay flexible when ingredients become unavailable. Inter- estingly, this has resulted in unexpected (and often positive) ingredient changes in that past that has ultimately improved the performance of a product, so we trust the process and have trusted raw material suppliers to draw from.
What are you the most excited about for the future?
Consumers growing awareness of ingredi- ents and wellness based approaches to correc- tive skin care. There is a tremendous hunger for information about holistic approaches to corrective skin care, and a growing awareness among consumers that that a great skin really is an inside job (diet, nutrition and clean eating).
When this is combined with target ingre- dients and clean topical treatments, amazing things can happen to the skin. We are posi- tioned perfectly to provide the products and information necessary for consumers to make more informed choices that will simplify their daily skin care routine and amplify their results without toxicity and hype.
How do you engage with your custom- ers to gather feedback and ensure their needs are being met?
We are all about education – both direct to the consumer and to aesthetic professionals. Every month we have classes that address the specific needs of aging and problem skin con- ditions, and also use social media and private chat groups to stay connected.
How does holistic skin care differ from traditional skin care approaches, and what are the key benefits of adopting a holistic routine?
The benefits of adopting a botanical, holistic skincare routine over a conventional approach lie in its gentle, preventive nature and its focus on results AND long-term skin
health. Holistic skincare uses plant-based ingredients that are often rich in vitamins, an- tioxidants, and natural compounds, which can nourish the skin without the harsh side effects sometimes associated with synthetic chem- icals. These natural products tend to be less irritating, making them suitable for sensitive skin types. Holistic skincare also emphasizes balance, addressing not just the symptoms but the root causes of skin issues by taking lifestyle, diet, and emotional well-being into account. This personalized, whole-body approach allows for a deeper understanding of how various factors affect the skin, leading to more sustainable and lasting results.
Can you recommend specific lifestyle changes or practices that can complement a holistic skin care regimen for optimal skin health?
A plant based diet, improved gut health, good nutrition and enzyme therapy are the very foundation of good health, overall well- ness and radiant, flawless skin!
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