Page 60 - WOWwART

“Effective Media Strategies for Artists
"I say ‘Yes’ to Press! It doesn’t matter what you are talking about – people will just remember you and the product." – Emma Heathcote-James
have been in the media for over 20 years and have con- ducted many interviews with authors, entrepreneurs, CEOs, artists, musicians, chefs and
restaurant is full every evening. Of course our services, rich, tasty and diverse menu make us different, but beyond that, media relations has taken a part in our business. We have connections and communication with almost all media in Leamington Spa and surrounding towns.”
Media has been a powerful tool to influence people positively and negatively. Today, we live under the power of media as a source
of information, communication and entertainment that enhance the knowledge of us through the different types of news or events in our daily lives.
60II WOWWART
BY IBEN F. ONCU
Media, Art and Artist
many others. All of whom are masters in their fields. I figured out something common among them; a strong relationship with the media.
Emma, Heathcote-James, Found- er/CEO of the Little Soap Compa- ny, Winner of Queen’s Enterprise Award 2022, was one of them. I asked Emma what was the secret of her success? Her answer was remarkable; “I say ‘Yes’ to Press! It doesn’t matter what you are talking about – people will just remember you and the product.
I would always say yes to News items.”
Last month, I’ve had an ample time visiting some of the restau- rants in Leamington Spa, England. It was a Tuesday evening. Busi- ness in restaurants were pretty sluggish that day, as it was early day in the week, and it would have been the same on Monday. These days are not good days for restau- rants. Yet it was not the same for Giggling Squid, a Thai Restaurant in Royal Priors Shopping Centre on Recent Street. It was full and no available table for seating. When I entered the restaurant,
I didn’t ask to see the Manager, instead he started walking towards me with a smile. He must have un- derstood that I am a journalist as I took a number of photographs of the outside of his premises. When he approached me, “Welcome, please let’s go outside, and talk” he pleasantly said.
I had visited many restaurants that evening and all were very quiet. I was wondering about
the crowd at Giggling Squid and asked the manager What’s going on at his restaurant today? His answer was remarkable as well. “It’s a normal day for us and our
It is a communication theory that “if you watch television more than two hours a day, your mentality would be televised mentality. You act and behave
as you get form the television.” This theory goes back to the 50s. Today our mind is shaped by the tools of mass communication, which consist of television, radio, newspapers, magazines and social media such as: Facebook, Twitter, YouTube, Instagram, Google and other social networking channels. It simply means that media has the power to give information and provide an easy means of commu- nication among people. Media is a powerful and trusted tool among people living developed countries like the UK, US and EU.
ShenYun billbord ad, Mornington Crescent underground Station.
“***** I have reviewed about 4.000 show,
none can compare to what I saw tonigt.” – Richard Connema, Broadway Critic.
A billboard ad had covered nearly all of London’s un- derground stations last year. Shen Yun has utilised media praise quote in their ad campaign during their show tour in the UK in 2023.
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