Page 47 - Taste London Magazine

Let’s look at the facts before we talk what to do;
your new dish, or something about your restaurant contributes such as an event, party or something like that.
National Media. Search and collect the list of national media, restaurant reviewers that spe- cializes in restaurants and food businesses. If you are in the USA, contact The New York Times Restaurant Review editor if you are assertive about your cuisine, your services and the ambiance of your restaurant. Stay in touch with both local and national media ed- itors and send them press releases occasionally.
ShenYun billboard ad, Morn- ington Crescent underground Station.
Reviews. Be active on review sites, magazines and newspa-
pers. As Bazaar Voice stated that conversions increase 133% when mobile shoppers see positive reviews before buying. Media reviews are most effective tools to bring customers to your restau- rant. Most customers read reviews before dining at the restaurant.
Grand opening. Organize a grand opening all the time. If you open a new restaurant or branch that is a good opportunity to invite media, local political figures, artists and some of your loyal customers. If not a new restaurant or branch, do a season’s opening, celebration or find a reason to invite these figures. Or celebrate your restaurant’s anniversary with media and selected royal clients.
Celebrate. Collect the list of local and national media that cov- ers your interest or scoop of your area. Celebrating their birthday, Xmas day and so on, one might be a good reason to stay in touch with them.
Flat Earth Pizza uses the praise quote,get from Vogue magazine in their magazine ad.
means that could compromise your business’s integrity. Awards that are bought rather than earned can damage your reputation and undermine the trust of your cus- tomers and stakeholders.
Instead, focus on earning accolades from reputable and independent bodies that recog- nize genuine achievements and contributions. This approach not only ensures that your awards are meaningful but also reinforces your commitment to maintaining high standards and ethical practic- es in your business operations.
Social Media. Social media is a part of mass media. Use and up- date them effectively. Social media has become the most influential and important virtual space where the platform is not only used for social networking but is also a great way of digitally advertising your brand and your products.
Praise for Your Business and Yourself: First and foremost, ex- pect praise for business and your- self. Receiving praise from the media can be a powerful tool for promoting your business. Just as Hollywood uses praise quotes to promote new films and actors, and theatres highlight glowing reviews for their plays, the same strategy applies to restaurants. Positive media quotes can significantly boost your business’s visibility and credibility, making it easier to attract a wider audience.
A Good Review: Anticipate a thorough and positive review that highlights the strengths and unique aspects of foods and service.
FACTS ABOUT MEDIA
• 81% of consumers’ purchas- ing decisions are influenced by their friends’ social media posts. (Forbes)
• 66% of consumers have been inspired to purchase from a new brand after seeing media images from other consumers (Stackla)
• Consumers are 71% more likely to make a purchase based on media referrals. (Hubspot)
• Conversions increase 133% when mobile shoppers see positive reviews before buying. (Bazaar- voice)
• 78% of consumers say com- panies’ media posts impact their purchases. (Forbes)
• 56% of consumers say they’re more influenced by media images and videos when online shopping now than they were before the pandemic (Stackla)
WHAT TO DO?
Depending on your business, there are many ways to make your product, service or items.... News. Let’s talk about a restaurant business for instance. You have
a fancy restaurant, you’re the
only restaurant cooks and serves the steak, kebab and desserts. Yet many are not aware of it. Like many other businesses, restaurant business hasand and parts; media relation is one of them. Here are some of the things you should do;
Web page. Having an attrac- tive, professional website is the best way to stand out from the competition. A good effective website helps build a strong online presence and helps communicate quality information to not just your consumers but media.
Make your webpage media friendly. Your webpage should have a Press Room page which should cover Press releases , high quality images and recipes of some dishes you serve.
Press release. Write a press release whenever there is a reason to do so, like a grand opening, seasonal opening, new products, special items, services on special days, like Christmas, Father’s Day, Mothers Days, Valentina’s Day
or any new dishes you just started serving.
Local Media. Search and col- lect the list of any local media and contact the editors. Invite them to your restaurant for some reasons like press conference, introducing
WHAT TO EXPECT FROM THE MEDIA?
ABOUT THE AUTHOR
Fatih Oncu is the founder and CEO of Newyox Media and the publisher of eight dis- tinguished magazines, which are among the rare British magazines available in print in over 190 countries. With over 20 years of experience in the media industry, he has an extensive background in jour- nalism, having studied at New York State University (CSR). He also pursued studies in Digital Publishing at NYU and Digital Transformation at MIT.
Get Awards. Winning any cred- ible award or receiving positive write-ups and reviews in news- papers and magazines is usually an indication that a business is committed to high standards.
A Launchpad for More Fea- tures: Being featured in one media outlet can serve as a starting point for being featured in other media outlets. More features lead to more media attention.
Remember, while every business is unique, the key to standing out is to demonstrate your professionalism and the value you bring to the table. With a solid media strategy and the right tools, you can effectively boost your reputation, reach more clients, and significantly increase your sales.
Such recognition can significantly enhance a company’s reputation, showcasing its dedication to excel- lence and quality.
However, it is crucial to be discerning about the sources of these awards and recognitions. Do not seek or accept awards from individuals or organizations that sell them directly or through any
Catchy Titles and Captions:
Media features often come with attention-grabbing titles and captions that can draw readers’ interest.
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