Page 9 - Mosaic Digest Magazine

What resources do you provide on your app to support pregnant women in their journey?
Baby2Body offers a one-stop shop for women at any stage in their mot- herhood journey. We offer a compre- hensive range of resources specifically designed to support the mother’s health, these resources include:
• Personalized Fitness Programs: Tailored exercise routines suitable for each stage of pregnancy, ensuring safe and effective workouts.
“Whispering Secrets
Melinda Nicci pioneers holistic women’s wellness, merging expertise in sports psychology with digital innovation, positively impacting millions globally.
pregnancy and postpartum. I saw the potential for scalability, so I pursued
a Master’s in Sports Psychology and gained valuable insights from spending a few years as a Senior Director in consumer healthcare innovation at Philips. These experiences culminated in the launch of the Baby2Body app in 2018. Since then, we’ve reached over 5 million women across 125 countries, becoming the leading prenatal wellness app. Our platform offers personali-
• AI Wellness Coach: Direct access to Bella, offering 24/7 and instant
chat support based on the wealth of knowledge from our team of experts, including nutritionists, fitness trainers, and healthcare professionals, for perso- nalized guidance and support.
By providing these resources, we aim to empower pregnant women with the knowledge, tools, and support they need to navigate motherhood.
Can you tell me more about
the experts and professionals involved in creating the content on your platform?
We take pride in collaborating with a diverse team of experts to create hi- gh-quality and evidence-based content for our platform – and they can all be found on our website! They include:
• Registered dietitians who develop guidance on prenatal and postnatal nutrition, meal planning, and healthy eating habits
• Certified personal trainers and fitness experts who develop safe and effective workout programs
• Certified wellness coaches and mental health experts who specialize in holistic approaches to women’s health, offering advice on lifestyle changes, stress management, and self-care practices.
We don’t provide any direct medical guidance, but we have worked with healthcare professionals and organiza- tions in the development of our content to ensure its accuracy and alignment with best practices for prenatal and postnatal care.
How do you ensure the informa- tion provided on your website is accurate and up-to-date for expecting mothers? 6. How do you ensure that the information provided on women’s health is evidence-based and trustworthy for your audience?
The accuracy and integrity of our content is of the utmost importance
to us, and that’s reflected in how our community feels about our content (we have a trust score of 92%). All content is created by qualified wellness experts and/or sourced from esteemed publica- tions such as peer-reviewed journals, medical associations, and government health agencies. Additionally, we rigorously fact-check what we put out and continuously monitor new resear- ch, guidelines, and advancements in prenatal and postnatal health, promptly updating our content as needed to reflect the latest developments.
zed wellness experiences rooted in evidence-based practices encompas- sing nutrition, fitness, and emotional wellbeing, all supported by behavior change concepts and how to achieve optimal performance rooted in Sports Psychology.
How do you see Baby2Body evolving in the future to further support women’s wellness and empowerment?
Our vision for Baby2Body’s future revolves around enhancing perso- nalization in health and wellness, leveraging AI to achieve this goal. We recently developed and launched Bella, the pioneering AI women’s wellness coach exclusively available within
the Baby2Body app, so we’re already advancing in this direction. Bella is trained extensively on our content and user data, enabling women to access personalized insights and guidance ta- ilored to their unique wellness journey during motherhood. We’re leveraging Bella not only to offer personalized recommendations but also to integrate product suggestions aimed at promo- ting women’s thriving health.
• Nutrition Guidance: Evidence-ba- sed nutritional advice and meal plans to support the nutritional needs of both mother and baby during pregnancy.
• Wellness Tips: Expert tips and articles covering various aspects of pregnancy wellness, including emotio- nal wellbeing, stress management, and sleep optimization.
• Health Tracking: Tools to monitor and track pregnancy milestones, ap- pointments, and symptoms, providing valuable insights into overall health and wellbeing.
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