Page 61 - Entrepreneur Prime

Amany And Engy Of ANTY
Transform Jewellery Into
Stories Of Identity And Em-
powerment
Sisters Leading The Way In Luxury Design
Amany and Engy, founders of ANTY, blend heritage, individuality, and empowerment to create bespoke fine jewellery that tells personal
By Ember Wilson
Amany and Engy Afify are vision- aries who have not just built a jewellery brand, but a movement that celebrates individuality, heritage, and empowerment. As the founders of ANTY, these two remarkable women have redefined what it means to wear jewellery—not as a mere accessory but as a personal statement of identity and self-expression. They have challenged conventions and placed the wear- er at the heart of every design, breathing life into pieces that tell unique stories. ANTY isn’t just jewellery; it’s a connection to cul- ture, craftsmanship, and creativity.
ces into distinctive designs is a testament to their ingenuity and rich backgrounds. From Amany’s grounding in international development and her deep understanding of eastern and western aesthetics to Engy’s dynamic allure as a model and her fearless transition into fine jewellery, both women bring an extraordinary duality to their craft. Together, they are shaping not just a brand but a legacy that resonates with beauty, resilience, and purpose.
In the interview to follow, we delve de- eper into the heart of ANTY, exploring the moments that led to its creation, the values that guide it, and the powerful impact it has had on customers and collaborators alike. Prepare to be captivated by Amany and En- gy’s story—a story about passion, artistry, and the transformative power of seeing
and celebrating “you.” It is our honour to share this journey with you in this edition of Beauty Prime.
Amany and Engy are trailblazers in the jewellery industry, crafting meaningful, cul- ture-inspired designs that celebrate individu- ality and women’s empowerment.
ANTY was born from your personal journey as an immigrant and your passion for design. Can you share a specific moment or turning point when you realized this dream had to become a business?
As an immigrant arriving in the U.S. at 27, I came with a strong sense of style sha- ped by my Egyptian roots and global travels. I always had a distinct taste in jewelry and fashion, often designing my own pieces.
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What makes their journey even more inspiring is the boldness with which Amany and Engy have carved their paths in an industry traditionally dominated by men and legacy players. Their shared ability to merge personal experiences and global influen-
stories and connects deeply with wearers across the globe.
D