Page 38 - Entrepreneur Prime

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T oby White and Lee T uck epitomise vision, resilience, and leadership, revolutionising industries with innovation,
discipline, and strategic excellence.
Toby, you built and scaled your first property bu- siness to six figures in its first year. What specific strategies helped you achieve
this so quickly?
Toby White’s rapid scaling of his property business to
six figures within the first year through systems and automation.
Online lead generation and digital marketing played a huge influence
in the first year of scale. Adding systems and automation also improved the operational function of the business - ultimately increasing margin and reducing time input. Final- ly, increasing the client LTV (lifetime value)
and AOV (average order value) meant that I could serve the same number of customers at a greater level of leverage.
Lee, transitioning from a professional football career to property investment and consulting is quite unique. What skills from football have been most transferable to your business ventures?
Great question.
In football, I learnt very early that talent alone isn’t enough. The best players in the world com-
bine skill with an elite
mentality. Business
is exactly the same. Discipline, resilience, consistency, and high stand- ards—those traits have been the most transferable and have shaped my approach to every venture I take on.
You both focus heavily on system au-
tomation and process efficiency. Why do
you think these areas are so critical for modern businesses?
If you want to eventually exit at a higher multiple, you need robust systems, au- tomation, and a lean operating structure.
But systems don’t replace people—they empower the right people to run the business effectively. It’s the combination of both that drives scalability.
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