Page 58 - Beauty Prime Magazine

T
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Alyssa Rapp, CEO of
Empower Aesthetics and
bestselling author, shares her
journey of leadership and
empowerment in the medical
aesthetics industry.
58 II BEAUTY PRIME
“Alyssa Rapp discusses her leader-
ship philosophy, challenges in the
medical aesthetics industry, and
offers advice for aspiring women le-
aders, highlighting her journey from
Bottlenotes to Empower Aesthetics”
Leading with Vision and
Empowering Aesthetics
ALYSSA RAPP
EMPOWERS WOMEN
ENTREPRENEURS IN
THE MEDICAL
AESTHETICS INDUSTRY
BY A. SOMMER ENTREPRENEUR PRIME
Aesthetics by private equity firm Sterling Partners. Within
As of January 2018, Alyssa was named the CEO of Empower
six months, she was named one of Crain’s Chicago’s
“Notable Women in Health Care” (June 2018). Starting in
2014, Alyssa joined the ranks as a lecturer-in-management at
Stanford University’s Graduate School of Business. As of June 2019, she
was also named an Adjunct Professor of Entrepreneurship at the Universi-
ty of Chicago’s Booth Business School.
From 2005-2015, Alyssa served as the founder & CEO of Bottlenotes,
Inc., the leading interactive media company in the U.S. wine, craft beer,
and artisanal spirit industries.
Starting in 2015, Alyssa has also served as the Managing Partner at AJR
Ventures, a strategic advisory firm for Fortune 500, $500MM+ privatel-
y-held companies, and private equity firms on their new business unit/
new market development, digital and e-commerce strategies.
Alyssa was named in Inc. Magazine’s “30 Under 30” coolest entrepre-
neurs in America (September 2008)” and one of the wine industry’s top
25 of 100 most influential people by Intowine.com, from 2012 to present.
Bottlenotes also received the “Best Advertising and Marketing Company”
and the “People’s Choice Award” at the Empact 100 in September 2013
at the United Nations, honoring the top 100 companies with founders
under 35.
Alyssa earned a B.A. in Political Science and the History of Art from
Yale University in 2000 and an M.B.A. from Stanford University’s
Graduate School of Business in 2005. At Yale, she earned the Frank M.
Patterson prize for the best essay on the American political system for her
senior thesis on public housing reform in Chicago. Alyssa is thus honored
to have been appointed by Illinois Governor Bruce Rauner to serve on
the board of directors of the Illinois Housing Development Authority. She
currently serves on the organization’s audit committee with $1B of assets
and ~$80MM operating expenses.
When not immersed in business and civic life, Alyssa loves to run track,