Page 55 - Beauty Prime Magazine

"Fashion is not just about
clothing; it's a powerful
medium for storytelling and
cultural exchange."
– Yuhan Liu
Yuhan Liu is a trailblazer,
elevating Chinese fashion
globally with her
visionary leadership and
commitment
to cultural integration.
Collective?
Soon after beginning my career at the New York
branch of China Daily in 2011, I had the oppor-
tunity to cover a New York Fashion Show in the
heart of Manhattan. It was a group fashion show
featuring designers from Shenzhen, China’s fas-
hion industry hub. I was amazed by the immense
talent of Chinese designers and felt that they truly
deserved a global platform like New York Fashion
Week to showcase their creativity.
Following my time at China Daily, I joined a
Mandarin-English bilingual fashion and lifestyle
magazine under Observer Media in midtown Man-
hattan, New York, where I served as Managing
Editor. This role gave me even deeper insights into
the fashion and media industries. With my bilin-
gual and bicultural background, combined with
my professional experience, I realized that I could
help emerging designers, brands, and industry
professionals gain international visibility.
In 2017, I joined hands with my former collea-
gue from the Observer Claire Lin and established
China Fashion Collective. We produced a show
for Cai Meiyue, China’s top bridal designer, at
Pier 59. From that point, China Fashion Collective
truly took off.
In conclusion, I’m incredibly grateful for my
journalism career at China Daily, Observer Media,
and The New York Times, and I love my current
role as an entrepreneur as well. These two aspects
of my life—journalism and entrepreneurship—
bring me immense joy and fulfillment every day.
Being recognized as one of the
Forbes China 100 Most Influential
Overseas Chinese is a significant
achievement. How has this recogni-
tion impacted your work and your
vision for the future of the China
Fashion Collective and your other
ventures?
This award is a prestigious recognition and I feel
lucky to be included. Honestly, the recognition
does boost the credibility in both Chinese and
international markets on personal level and on the
business level.
It helps me build trust with friends, industry
Continued on page 56
BEAUTY PRIME II 55