Page 43 - Beauty Prime Magazine

“ WHISPERING SECRETS
Melinda Nicci pioneers holistic women’s
wellness, merging expertise in sports
psychology with digital innovation,
positively impacting millions globally.
offering personal training tailored to
pregnancy and postpartum. I saw the
potential for scalability, so I pursued
a Master’s in Sports Psychology and
gained valuable insights from spending
a few years as a Senior Director in
consumer healthcare innovation at
Philips. These experiences culminated
in the launch of the Baby2Body app in
2018. Since then, we’ve reached over
5 million women across 125 countries,
becoming the leading prenatal wellness
app. Our platform offers personali-
sed wellness experiences rooted in
evidence-based practices encompas-
sing nutrition, fitness, and emotional
wellbeing, all supported by behavior
change concepts and how to achieve
optimal performance rooted in Sports
Psychology.
How do you see Baby2Body
evolving in the future to further
support women’s wellness and
empowerment?
Our vision for Baby2Body’s future
revolves around enhancing perso-
nalization in health and wellness,
leveraging AI to achieve this goal. We
recently developed and launched Bella,
the pioneering AI women’s wellness
coach exclusively available within
the Baby2Body app, so we’re already
advancing in this direction. Bella is
trained extensively on our content and
user data, enabling women to access
personalised insights and guidance ta-
ilored to their unique wellness journey
during motherhood. We’re leveraging
Bella not only to offer personalised
recommendations but also to integrate
product suggestions aimed at promo-
ting women’s thriving health.
What resources do you provide
on your app to support pregnant
women in their journey?
Baby2Body offers a one-stop shop
for women at any stage in their mot-
herhood journey. We offer a compre-
hensive range of resources specifically
designed to support the mother’s
health, these resources include:
• Personalised Fitness Programs:
Tailored exercise routines suitable for
each stage of pregnancy, ensuring safe
and effective workouts.
• Nutrition Guidance: Evidence-ba-
sed nutritional advice and meal plans
to support the nutritional needs of both
mother and baby during pregnancy.
• Wellness Tips: Expert tips and
articles covering various aspects of
pregnancy wellness, including emotio-
nal wellbeing, stress management, and
sleep optimization.
• Health Tracking: Tools to monitor
and track pregnancy milestones, ap-
pointments, and symptoms, providing
valuable insights into overall health
and wellbeing.
• AI Wellness Coach: Direct access
to Bella, offering 24/7 and instant
chat support based on the wealth of
knowledge from our team of experts,
including nutritionists, fitness trainers,
and healthcare professionals, for perso-
nalised guidance and support.
By providing these resources, we
aim to empower pregnant women with
the knowledge, tools, and support they
need to navigate motherhood.
Can you tell me more about
the experts and professionals
involved in creating the content
on your platform?
We take pride in collaborating with
a diverse team of experts to create hi-
gh-quality and evidence-based content
for our platform – and they can all be
found on our website! They include:
• Registered dietitians who develop
guidance on prenatal and postnatal
nutrition, meal planning, and healthy
eating habits
• Certified personal trainers and
fitness experts who develop safe and
effective workout programs
• Certified wellness coaches and
mental health experts who specialize in
holistic approaches to women’s health,
offering advice on lifestyle changes,
stress management, and self-care
practices.
We don’t provide any direct medical
guidance, but we have worked with
healthcare professionals and organiza-
tions in the development of our content
to ensure its accuracy and alignment
with best practices for prenatal and
postnatal care.
How do you ensure the informa-
tion provided on your website
is accurate and up-to-date for
expecting mothers? 6. How do
you ensure that the information
provided on women’s health is
evidence-based and trustworthy
for your audience?
The accuracy and integrity of our
content is of the utmost importance
to us, and that’s reflected in how our
community feels about our content (we
have a trust score of 92%). All content
is created by qualified wellness experts
and/or sourced from esteemed publica-
tions such as peer-reviewed journals,
medical associations, and government
health agencies. Additionally, we
rigorously fact-check what we put out
and continuously monitor new resear-
ch, guidelines, and advancements in
prenatal and postnatal health, promptly
updating our content as needed to
reflect the latest developments.
BEAUTY PRIME II 43